Commercial excellence and growth: from diagnostics to implementation.
We structure sales, pricing, and route-to-market. We introduce KPIs, leadership rhythm, and reporting systems – with a focus on profitable growth.
The main problems we solve
Fragmented sales initiatives without clear priorities and ICP
Pricing policy and discounts without clear rules
Weak RTM (channels, coverage, terms) and high delivery costs
Poor forecasting and lack of sales rhythm (weekly/monthly reviews)
Insufficient visibility of KPIs (margin, DSO, OOS, hit-rate, win-rate)
Our approach (4 steps)
What we do in practice
Sales Health Check – assessment and mapping of pain points
360 Diagnostics – interviews, analysis of price lists, discounts, contracts, RTM, and KPIs
Roadmap and business case – priorities, OKRs, KPI dashboard, and implementation plan
Implementation and PMO – pricing, RTM, reorganization, training, and coaching with measurable outcomes
Strategy and segmentation: ICP, value proposition, and customer/channel priorities
Pricing policy and discounts: rules, approvals, and margin protection
Route-to-Market: channels, terms, coverage, and cost optimization
Sales process and CRM: stages, qualification, pipeline, and forecasting
KPI system and leadership rhythm: weekly/monthly reviews, scorecards, and dashboards
Training and coaching: negotiation, account plans, and sales P&L
